Where We're Heading Next

Hey there! This is James from the product team at Rolly. I wanted to share some thoughts on where we're taking the platform over the coming months. These aren't set-in-stone promises with exact delivery dates (we've learned our lesson about overpromising), but rather a genuine look at what we're currently building and planning.

How We Decide What to Build

Before I dive into specifics, I thought it might be helpful to explain how we make decisions about what to work on. Contrary to what you might expect, our roadmap isn't created in some executive boardroom far removed from our users.

Our process looks more like this:

We track feature requests and issues that come through support
We personally talk to merchants using Rolly (yes, actual conversations!)
We watch how people use the platform (with consent, of course)
We test early versions of features with willing merchants
We argue about priorities (sometimes loudly) as a team

What emerges is a living document that changes based on what we learn. Sometimes features we thought would be straightforward turn out to be complex. Other times, what seemed like a small improvement turns out to be transformative for users.

What We're Working On Right Now

Here's a breakdown of our current focus areas:

Personalization: We're building customer segment tools, dynamic content, and behavior-based recommendations. Current status: Early testing.

Wholesale & B2B: We're developing customer-specific pricing, bulk ordering, and quote management. Current status: In development.

International Selling: We're planning multi-currency support, simplified taxes, and better shipping options. Current status: Planning phase.

Marketing Tools: We're starting to enhance smarter recovery emails, flexible discounts, and integration improvements. Current status: Just starting.

Personalization Tools

We've heard from many of you that you want more ways to tailor the shopping experience for different customers. We're building tools that will let you create unique experiences based on how customers interact with your store, what they've purchased before, and other behaviors. The early versions are looking promising, but we're still figuring out how to make this powerful capability easy to use.

Better Wholesale Options

Many of you started with direct-to-consumer sales but have grown to serve wholesale clients too. We're working on making it easier to manage both types of customers in one place. This includes things like customer-specific pricing, different checkout flows, and ways to manage larger orders efficiently.

International Selling Improvements

We've noticed our merchants are increasingly selling globally, and our current international tools aren't as robust as they should be. We're focusing on making multi-currency, international shipping, and tax compliance less of a headache. No merchant should need an accounting degree to sell internationally.

Marketing Tools That Actually Work

Let's be honest: most built-in marketing tools in ecommerce platforms are... not great. We're taking a different approach by focusing on a few key areas where we can really help: smart email recovery sequences, better discount capabilities, and more integration with the marketing tools you already use and love.

Continuous Improvements

Beyond these bigger initiatives, we're constantly working on making existing features better:

Performance: We're improving page loading speed because slow sites kill sales.
Mobile Experience: Enhancements are being made to the checkout flow and product browsing, as most shopping happens on phones now.
Integrations: We're adding more connection options to ensure your tools work together seamlessly.
Analytics: We're focusing on providing more actionable insights, because data should help you make informed decisions.
Accessibility: We're enhancing screen reader support and keyboard navigation, ensuring that everyone deserves to shop online.

We Need Your Input

This roadmap isn't final, and we're not pretending to have all the answers. If there's something you're desperately waiting for that I haven't mentioned, please let us know. The best products are built through conversation with users.

You can always reach out through your dashboard feedback button or join one of our monthly merchant calls (they're casual, I promise—sometimes I'm drinking coffee in my pajamas during them).

Building Rolly has been an incredible journey so far, and we're just getting started. While we can't promise to build everything everyone wants, we can promise to listen, to be transparent about our limitations, and to keep focusing on making ecommerce more accessible for businesses of all sizes.

Thanks for being part of this journey with us.

— James and the Rolly Product Team